CMO Profile: Keith Weed Managing Marketing Strategy for Unilever
Unilever background and the advent of modern Marketing and Advertisement Unilever is the house of brands such as Axe, Bertolli, Domestos, Dove, Knorr, Magnum, Marmite, Persil, Sunlight, Sunsilk,...
View Article2012 Top 100 Global Brands a Report Study by Brandz
What makes a brand relevant in 2012? Curiously not the same as in 2011. In a time of social media, Facebook, cloud computing, financial crisis, emerging markets, disruption and changing values brands...
View ArticleTop 5 Cloud Computing Companies
Cloud computing is spreading through the IT world like wildfire, with innovative start-ups and established vendors alike clamoring for customer attention, virtually every vendor has a cloud story to...
View ArticleChief Marketing Officer Council – A Global Knowledge Transfer Leader
Thought Leadership Community The Chief Marketing Officer (CMO) Council is a global knowledge transfer leader and a dynamic, peer-level community of chief marketers worldwide. The CMO Council is...
View ArticleWhat kind of networker are you – online marketing via email
Email is the one constant in online marketing. It is the framework on which all else hangs. Opening a facebook, twitter or pinterest account requires signing into an email account to verify. It is also...
View ArticleDo Hedge Funds need PR?
I recently ran across an article in COO Magazine that quoted a hedge fund manager who was not a big fan of public relations. The manager, who worked for a sub-$250 million fund, thought PR should be...
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Digital Trends for 2014: “The Year of Digital Maturity”
PR agencies 33 Digital and Hotwire presented at ICA, The Digital Trends Report for 2014, under the motto: “Welcome to the year of digital maturity” 2014. The major prediction stated by the report is...
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The Top 50 People Most Mentioned on Twitter by Mid-Size Marketers
Smart business owners know that engaging people on social media is critical to success. Customers are ever more interested in interacting with companies, sharing their feedback and becoming more...
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